Lancement & Vodka : Absolut 100 disponible partout

Après avoir été initialement distribuée en dutyfree, l'Absolut 100 sera, dès le mois de mars servie dans 100 bars à travers le monde. Les bars participants feront la promotion de cocktails spécialement conçus à base d'Absolut 100.

Le directeur de V&S, Anders Olsson : “The launch of Absolut 100 has been an amazing and utterly productive endeavour where we have fully utilised the global travel-retail market’s frontline qualities. With this unique bar launch, we take the collaboration between travel-retail and domestic markets a step further. We see the campaign as an effort to generate hype and attention in preparation of future domestic market launches, while at the same time further boosting sales in travel-retail. The collaborations with the selected bars will hopefully also be interesting for future ventures.”