Lancement : De nouveaux Mojito en RTD

Après Capitain Morgan lancé par Diageo, c'est au tour de Global Brands de lancer sa gamme de Ready To Drink Mojito. Les VK Mojito Original sont élaborés à partir de Rhum des Caraïbes.
Global Brands managing director Steve Perez said the company decided to launch the new product after consumer research revealed a gap in the market for a hybrid product that could "invigorate" the RTD category. He said: “This new product has put real innovation back into the RTD category and gives retailers the opportunity to drive incremental sales as consumers look for something just a little bit different to enjoy in the home. “Mojito cocktails are complex to make well and most consumers wouldn’t have the time to try, if today’s busy lifestyles are anything to go by. Stocking up on this RTD version, offers ease coupled with authenticity.”
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