Le site Marketresponsibly.eu fait partie des engagements présentés par l’European Forum for Repsonsible Drinking au Forum Européen Alcool et Santé et contribue à montrer aux Institutions européennes que ses membres sont les leaders de l’industrie en matière de marketing responsable.
Il s'agitd'un outil pédagogique interactif permettant de se familiariser avec les standards du Code de l'EFRD et aidant à vérifier la conformité des campagnes au Code. Le site internet propose comme outils une présentation des règles, un« test your ideas » pour vérifier la conformité de futures actions, un quizz reprenant des exemples réels de campagnes et - une « bibliothèque » où télécharger les publicités utilisées dans le quizz.
vendredi 13 juin 2008
Alcool & Marketing : Un site web pédagogique
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